Honest takes, practical ideas, and real lessons from someone building products daily.

I write this newsletter for people who care about how products actually get made. The messy, thoughtful, imperfect process behind the apps we use every day. Most of what I share comes from my own work in product, design, mobile, and AI. It’s not theory or trend-chasing, just things I’ve learned (or am still figuring out) while doing the work.

Sometimes it’s a small shift that changed how I build. Sometimes it’s a pattern I’ve noticed across teams. Sometimes it’s just an idea I want to share.

If you build products, or care about the people who do, I hope you’ll find something here that feels useful or inspiring!