Honest takes, practical ideas, and real lessons from someone building products daily.

I write this newsletter for people who care about how products actually get made — the messy, thoughtful, imperfect process behind the apps we use every day. Most of what I share comes from my own work in product, design, mobile, and AI. It’s not theory or trend-chasing — just things I’ve learned (or am still figuring out) while doing the work.

Sometimes it’s a small shift that changed how I build. Sometimes it’s a pattern I’ve noticed across teams. Sometimes it’s just a take I can’t get out of my head until I write it down.

If you build products — or care about the people who do — I hope you’ll find something here that feels useful, or at least honest.

No fluff. No forced hot takes. Just a real perspective from inside the work.